Overstock.com

According to Overstock.com Chairman and President Patrick Byrne, the fast-growing online retailer is in a hypercompetitive industry — a market where competitors are just one click away. So there’s just no room for Overstock to be anything short of the very best at every single thing it does: logistics, customer service, website presentation and giving customers the best products at the best prices — not just great deals but everything that wraps around them. The discount store’s phenomenal growth in only five years reflects its drive to be the best. And when it came time to offer customers more payment choices, Overstock chose Bill Me Later®.

 
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“48% of the customers we're getting through Bill Me Later are new customers.  So, it's been a great customer acquisition tool.”

Patrick Byrne, CEO

 

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